About Us

DANIEL MATTHEW SINCLAIR is a local online fresh food retail brand rooted in Victoria, Australia. Benefiting from the mild climate and abundant agricultural and pastoral resources along Melbourne’s eastern coast, we carefully select premium fresh ingredients suited for daily home cooking, outdoor picnics, family dinners, light meals and various lifestyle scenarios. Based in Cremorne, we delve deep into Australia’s local fresh food supply chain, sourcing seasonal fruits, fresh vegetables, grass-fed chilled meat, natural dairy products and distinctive seafood. Adhering to the philosophy of natural original taste, we balance freshness, nutritional quality and ease of consumption, dedicated to delivering healthy and reassuring daily food options for local households and food enthusiasts.
Our operating premise is located at 24 Swan Street, Cremorne VIC 3121, Australia, running a streamlined and efficient digital online retail system. We have established long-term direct sourcing partnerships with certified farms and standardized fresh food processing plants across Australia, cutting out numerous intermediate distributors. After warehousing, all fresh goods undergo comprehensive food safety inspections, including pesticide residue screening, freshness verification and microbiological tests in compliance with Australian food safety regulations. To cope with Australia’s changeable weather and long-distance transportation conditions, we have built an integrated cold-chain warehousing system equipped with insulated packaging, constant-temperature ice packs and shockproof materials to fully preserve the original flavour of ingredients. Besides, we set up a complete product traceability system, allowing customers to check the origin, harvest or slaughter date and quality inspection records of every fresh product for transparent consumption. With smooth customer communication channels, standardized order procedures and professional cross-border cold-chain logistics, we ensure timely and intact delivery of every fresh order, bringing convenient and pleasant grocery shopping experience to all customers.
Our founding mission is to bring authentic fresh produce nurtured by Australian land to every family’s dining table. We uphold unified and stringent food safety and quality control standards, alongside thoughtful online after-sales consultation services. Our extensive product range covers seasonal fruits, leafy vegetables, grass-fed beef and lamb, free-range poultry, fresh milk, cheese and seafood, satisfying diverse dining needs ranging from daily cooking and weight-loss light meals to weekend trips and festival feasts. By shortening supply chains, reducing fresh food waste and improving cold-chain delivery efficiency continuously, we strive to earn customers’ trust and build a reputable local online fresh food retail brand in Australia.
Company Information（English）
Trade name: DANIEL MATTHEW SINCLAIR
Phone number: +61 437 285 906
Email: info@danclin.shop
Physical address: 24 Swan Street, Cremorne VIC 3121, Australia